What is Brahim Fateine’s Secret to Create a Successful Digital Marketing Campaign?

About Brahim Fateine

Since then, he learned that digital marketing was the future, and a very important and effective way to launch any marketing campaign. In 2004 he switched to digital marketing, stopped producing events. In 2008, he concentrated his efforts only in SEO and digital marketing.

Today we are going to reveal to you the exact step by step checklist Mr. Brahim use for every SEO campaign he work on.  When you follow the entire article, you will never need to read, watch or consume any other content about on-page SEO.

WHAT IS ON-PAGE SEO?

On page SEO is the process of optimizing a single page on your website. This is not to be confused with on-site SEO, which is the process of optimizing an entire website. However, these two types of optimization are not mutually exclusive.

It’s also important to mention the difference between on-page SEO versus off-page SEO. Off-page SEO is nothing more than another way to say link building, link building or off-page SEO is the process of acquiring back links to your website. While on-page SEO is the foundation you need to rank. It’s definitely possible to rank without many back links. But in most cases, you’ll need them.

WHY IS ON-PAGE SEO IMPORTANT?

Most people with basic knowledge of SEO usually equate on-page SEO with just placing keywords on a page, and there’s no denying that keywords are critical for on-page optimization, but there’s much more to the process. As you’ll soon find out, on-page optimization includes keywords, copywriting, media links, user experience and even conversions. Understanding and executing all of these on-page SEO factors is important because it will determine how well your page will rank in Google.

What are the Principles of Brahim Feitine in SEO?

1. CONTENT is KING but TIMING is the QUEEN.

Content is definitely the most important aspect of SEO, specifically on-page SEO. But still it has to be done the proper way. Anybody would tell you to look for the topic, the keyword, find the one article that is ranking on top of the search. But Brahim goes way beyond that, so the strategy is a little bit more complex.

Search for your keyword and your topic on Google, Bing even on the Index and other platforms. Look for your keywords on Facebook, Twitter and maybe Instagram, depending on what product or topic you are looking for.

On Google, take the number from number 1 to number 10 and try to get the best out of the number 1-3 and get some good ideas from number 4-10 to integrate it in your content. Why? Because the number 1 and 2 are on top because the content is good, maybe because they have a better off page SEO and a better authority, but that does not mean that they are going to stay on top for a long time. So don’t blindly take the first position as the reference to you. Combine something that is attractive, something that tells a story, something that is captivating, something that makes people think about what you are writing. And of course, try to always remind them that you are giving them the best advice and that you feel what they are feeling and you understand their questions and that you know and understand their fear and aspirations. After that, you have to understand that if you are writing the right content at the right time, you have the winning combination. So, when he says that CONTENT is KING and TIMING is QUEEN, it is very true. So with the global economy will go into a recession for sure after the COVID19 and all the crisis that the world sees it is important to know that you have to write a content that will rank in 6 months to 1 year from now, as people will look for that topic, that keyword, that product more often in the future. So you have to prepare yourself from now.

Another example, Brahim always writes a Christmas gift advice 6 months before Christmas and he always tries to integrate that year that it is coming, not the year we are in. For example, if he wants to write something about advice for the year 2021, I will start my research by August- September of 2020, finish the article by October and publish it by November. So it will take a little bit more time to rank, but also that people are going to start looking for the questions from October-November and it will reach the peak by December, January and February. So you have to understand that you have to write the content at the right time.

2. GO ABOVE AND BEYOND

You have to understand that everybody is looking for the information but everybody wants the best information they can get, the most accurate and the best result for what they are looking for. If they are looking for a product, you always have to tell them why they should buy that product and not another and you have to be as honest as possible in describing that product, but also give them as much technical information and instructions on how to use the product and why they need the product and they wouldn’t need that product. It is very important to tell someone if they don’t need that product, because they will remember you and they will come back if they want to look for another product because of the precise information, that thorough information and the honesty that you showed in your information. If what they are looking for is advices about a product, then you will have to give them again honest opinion, informative opinion as much information about several products and you have to compare each products and give them the pros and the cons in a way that they have a clear understanding of the difference between each one of them. Do not hesitate to give them as much information as possible, there is no rule that says “too much information is bad”.

When they are looking for information about the use of a product or supplements, if they are just looking to get informed, try to inform them precisely about what they are looking for but also give them some more information on the side.

That’s what’s go above and beyond. People are not robots, even if you are working with a robot, Google bots you have to understand that behind that screen there is a human being. You will have to cater to both, that Google is a machine, but mainly to the human being behind that machine who was looking for the information. Go above and beyond in the media; try to have as much media as possible. Graphic, funny gifts, stats, videos, and pictures. Combine a good UX and UI. Be clear and of course as anybody would tell you, suggest any other article or other information if they want to have more information about a particular subject inside of your article. Go above and beyond by offering to contact you if they need more information, by offering more references to read. Most of the people are going to tell you that an outbound link is important. But that outbound link should not be only because you want to be ranking, but also because you want that person to go and check out more information – precise information, accurate information about what they are looking for.

3. BE GOOD

Be good at what you do. Meaning, first, learn about the subject as much as you can. Get as much information as you can. Present yourself as an expert but prove it inside the article. People can sniff liars, even if they do not know the subject that well. Make sure you know what you are talking about. Research as much as you can about the subject and write about it.

4. BE PRECISE, BE DECISIVE

In the SEO world, on-page SEO is very important because it’s what at the end of the day Google wants. Google take the other measures of off-page SEO, which is simple way to say back linking just to measure the popularity of an article. But at the end of the day, they want an article that answers the question or answers the query or answers what the people wants. So if you are precise and decisive, you will make Google happy because you got an answer to a question. On-page SEO is about being clear before anything else. And once you are decisive, you are clear; you give the searcher the answer.

For example, if people want the best place to eat in New York, you have to give them the best place to eat in New York. It might be your opinion, you can tell them that it’s your opinion, but you have to tell them best. You can have a list of 10-20 or even 100 best places to eat in New York. But you have to give them the best, you have to give them the argument, you have to be decisive. At the end of the article, people will have to make a decision and you have to choose yours, and you have to give your opinion. This does not mean that you have to contradict everybody else and be so unique that you are going to look stupid. On-page SEO is about giving the best result for each query.

So, if you are going to argue with the whole world about the best lawyer in Los Angeles, so be it. On-page SEO is always all about the best result for each query.

5. MAKE THE USER ENJOY THE RIDE

BE GOOD TO THE CUSTOMER; give him a user experience that he would not get somewhere else. Of course you will tell me “easy said than done”, but you can always find a solution. You can always add something that the competition does not have. Find a graphic, find a funny gift, find videos, find anything but you have to do something more than the competition is offering. The user experience which so many people divide to UX and UI. It’s something that will make a difference in on-page SEO between about rate of 99% to about rate of 30%. People like to enjoy what they are seeing, it’s not about the content which is very important, but also how you layout your content. There is a case study this guy who is an on-page SEO expert and another SEO expert and it’s up to you to see the difference.

PAGE STRUCTURE OR SITE STRUCTURE, it is very important to give your user a good experience but don’t forget Uncle Google, he is the one who comes and he is the one who decides to show your content. So the Google Spyder needs to get to your content fast. That means no more than 3-clicks to reach to any page in your site.

Home> Category> Sub-category> Article

It is very important that you take care of the site structure. It is not about the robot.text or the site map only, it’s about the theme, it’s about the breadcrumbs, it’s about the layout and it’s about putting the right content in the right place. It’s about having your most important element in your home page. On-page SEO means that your home page must have your best selling products, your best articles or your best softwares if you are selling softwares. Do not hide your most read article somewhere buried inside your site. Show it to the people, be proud of your work. On-page SEO is about showing of sometimes, so show of and tell people that this is what you have to read and they will thank you for it.

6. SITE SPEED

You have to be Mr. Speedy. Your site must be the fastest site in the world. Maybe impossible to be the fastest site, but it has to be one of the fastest site. Everybody hates a slow loading site. We are in 2020 and soon 2021, on-page SEO is about the whole experience of somebody navigating inside your site. So a speed site. You probably heard it so many times, you heard about how fast your site must be. But I am going to repeat it, it must be super-fast, lightning fast, whatever you want to call it. But people have to find the information before blinking. Of course you have to run it by Google’s Speed Test or GT Matrix, but mostly you have to measure it yourself. It also must be loaded from anywhere in the world, that’s where a lot of nice tools come in handy. Like Cloud Flare, where you can have your site loaded from anywhere in the world with almost the same speed or any other CDN service for that matter. But it has to be loading very fast.

7. TELL PEOPLE WHAT TO EXPECT BEFORE THEY EXPECT

So this a very important point in on-page SEO. You must give them from the beginning an idea about what you are going to teach them, to show them, to prove to them, what you are going to sell to them or convince them– whatever your article is about you have to give them a little preview in the beginning. For example, “ARE YOU TIRED OF LOOKING FOR THE BEST CREAM FOR YOUR GREASY FACE?”, “TODAY IS YOUR LUCKY DAY! AT THE END OF THIS ARTICLE I’M GOING TO SHOW YOU HOW TO MAKE FREE RECIPE”, or just like what I mentioned in the beginning, “TODAY YOU ARE GOING TO BECOME AND SEO EXPERT! YOU CAN LAUNCH AN SEO DIGITAL MARKETING AGENCY AFTER YOU READ, UNDERSTAND AND PRACTICE EVERYTHING THAT YOU ARE GOING TO LEARN HERE. LOOK NO MORE!”. This kind of preview gives the reader first the impression that you will give them what they need, you also tell what to expect. Maybe somebody is coming to learn about SEO which stands for Super Enthusiastic Operation. So tell them that you are teaching them SEO which is Search Engine Optimization

8. BE LIKE A CASINO

Most of the Casino directors and managers will tell you that the most important thing is to keep them playing, keep them inside the Casino. Anything that they do in terms of entertainment, of comfort, of treatment, free drinks, free tickets, free limousine and sometimes they would even pay for your flights. They all have only one goal, to keep them playing. You must keep your readers inside your site.

The first step is to actually convince them to keep reading. So you always have to use some words that in the SEO world (we call motivational words), these are some of the sentences that you can use to keep them interesting. Aside from media and pictures, these sentences will keep them reading more and more. Give them a prize at the end, or a free gift or a very interesting tip at the end. This will (1) convince them to finish reading the article which is our priority goal, (2) keep them inside your site. For that regard, you have to have as many internal links as possible. Any word that you mentioned in your article, think about it and say “is this word related to an article” ” is this phrase, sentence or expression is related to an article inside my site? Or to a page inside my site?”. For example, ‘contact us’ or if you want to tell them to ‘subscribe’- all these has to have a link.

So try to have as many links as possible, I would say go over ten links per page. These not only will keep them inside your site, but also is a very good indicator to Google that you have internal links which is a very important ranking factor in SEO. Keep them playing, keep them in your house is a very important thing and that will push your on-page SEO to the next level.

9. BUILD AN ARMY

In SEO, especially on-page SEO there is a very important ranking factor that a lot of people don’t pay too much attention to, which is engagement and comments. The more you have recent comments, the more Google will think that this is still having more engagements and more visits. You can use the WordPress comments, you can use Facebook, you can also use discuss, but the best way is to have your own comments system and engage with your readers.

Build an army, let people and your readers be your warrior on the on-page SEO brutal war. Many people would tell you, you will have to tell them ‘if you agree, comments what do you think share with your friends but you have to go above and beyond and ask them exactly what they will change in that article. Ask them if you don’t agree to the point to tell you which one, ask them if they want to contribute with you next time, ask them if they have an article and they want to publish it, ask them if they have experience and they want to share it with you via your email or via the comments, tell them that you will read their comments and of course you have to respect your promise and keep your promise. On-page SEO is also engagement; build a relationship with your readers. It is very important to update the content as much as possible, but a very good way to keep it updated is to keep the comment updated. Tell them to share it in their social media, tell them to pin it simply, which is a very good point for your on-page SEO.

10. BUILD SOCIAL PROOF

Everybody will tell you that social media is a very good way to drive traffic to your site, but few people will tell you that the social media is also an SEO ranking factor and a very important SEO ranking factor. It’s also the best way to build your brand; it is the best way to recognize your audience, to communicate with your audience. So let’s talk about social media and what you can do. Facebook, you can use the comments on Facebook, you can use your page, your group you can use many ways to drive more traffic and to have the social proof. Any article that you have, you have and you must share it on Facebook. It is very important to share everything you have on Facebook. Instagram, Instagram is a little tricky because your link does not stay all the time, try to have your permanent link on your permanent Instagram. Also, you can create many Instagrams and have each Instagram pointing to one important page of your site. Okay, everybody knows that, everybody knows Instagram and Facebook. But for me the best way is always, was and will always be Pinterest. Pinterest is an amazing way to drive traffic to a site. Create a Pin, try to have as many pictures as possible. The pictures have to be original, you have to add the meta-tag, the meta-description, and everything has to be like if you are writing an article on your WordPress. Try to use the keywords, make your keyword research exactly like if you are doing an article and try to get the best keyword on Pinterest. Name your images of course, don’t forget about the alt-text, get your Pinterest to be visible to everybody, share your Pinterest on your best pages, your most read article. You have to feed your Pinterest so it can feed you. And after all, the more pins you get the more backlinks you’re getting but the more social group you’re getting. Finally, don’t forget about Youtube which is an amazing way to convert your article into videos and to drive free traffic and to also get some social proof and to sell your products. Youtube is also an SEO based site, so do your Youtube SEO, get as many keywords as possible, engage with your audience and have as many links as possible pointing into your site and to your article. There are other sites like Linkdn and many others; you have to be in all of them. Anything that has to do with social media like Tumblr, Tiktok, Snapchat all these, you have to have an account and try to feed it with at least 3 to 4 post or videos so it would look legitimate and it would give you free backlinks.

Now, the final point of off-page SEO the most important factor, most of the stupid people would tell you. First, it’s not the most important ranking factor. Some people would say its 30%, some say its 35% or 25%, I would say it’s around 20% but don’t waste your time on off-page SEO which is just a cool way to say link building and begging for links all over the place. Don’t believe Bryan Deinn or Neil Patal or any of the big boys in the SEO industry. They tell you something is easy, because it’s easy for them to acquire backlinks but trust me it’s just going to be a waste of time.

What is the best solution? The best solution for off-page SEO is to actually go to Fibr, find somebody who can build links for you, try and be very careful with people who are going to build spamming links for you. Try to have them get some good backlinks, do your homework, get your keywords together and your anchor texts and go to the do follow good authority website and try to acquire the backlinks. But after all what I’m saying, if you do your on-page SEO, if you practice and you get your axe together and have the best content, trust me, you will be ranked and get backlinks eventually. And eventually, Google is going to minimize more and more the backlinks importance for ranking website. Google wants to rank the best search for your query; Google’s ultimate call is to offer the best answer to your questions, the best result on the internet. If that means Google will use the backlinks, so be it for now. But trust me, Google will find a way to find the best content, period! THE BEST CONTENT, PERIOD! I repeat it twice, and I can repeat it third time, THE BEST CONTENT, PERIOD! That means, take care of your on-page SEO, take care of your content, offer the best article possible, the best product page possible, the best review page possible, the best content, the best media, the best picture, the best analysis, the best wording, the best answer, the best layout, the best AUX, the best UI– Be the best of the best and trust me, Google will rank you not because Brahim Fateine says so but because it’s what its logic. Hope this will help you rank and be on the first page of Google soon.

What is Brahim Fateine’s Secret to Create a Successful Digital Marketing Campaign?

So now it’s time to reveal to you the secret on how to create a successful digital marketing campaign. Just follow this checklist and you’ll achieve a perfectly optimized page.

This checklist will not just help you optimize your pages to the fullest extent, but will also help you increase the following:

1. Dwell time

2. Build rapport for your brand

3. Drive conversions

1. ARE YOU TRACKING YOUR PRIMARY KEYWORD PHRASE?

Tracking individual keywords isn’t as straightforward as it used to be because of localization, personalization. Other factors, however, you should still be tracking your primary keyword. Just to make sure you’re on the right track.

2. DO YOU HAVE GOOGLE ANALYTICS TRACKING SET UP?

You need a way to measure the SEO performance of your page and Google Analytics is pretty hard to beat. But there are some decent alternatives out there like Kalicki. Just make sure you have a way to track organic search traffic and conversions.

3. ARE YOU TARGETING THE RIGHT KEYWORDS?

Some people overestimate their ability to rank for certain keywords. You need to go through extensive keyword qualification and compare analysis processes to ensure that you’re targeting the right keywords.

4. HAVE YOU ALREADY TARGETED THIS KEYWORD?

So keyword cannibalization, which is when multiple pages target the same primary keyword phrase is something you need to keep tabs on. Here’s an example. Avoiding this issue at the onset should be a priority for every SEO campaign. Trust me when I say this, it’s a nightmare working through large scale keyword cannibalisation issues. So here’s what you need to know,  target one primary keyword per page and then focus on creating and updating that one page. Don’t create or optimize another page for the same primary keyword. Now I should mention the hub and spoke model. You can target closely related keywords if the intent is different.

5. IS YOUR PAGE INDEXABLE?

Having a crawlable page is the first step to ranking in Google Ad. The second step is to make sure that your page actually gets indexed. So the best way to check if your page is properly indexed is to copy your URL and paste pasted into Google. Established pages should show up, and if they don’t, then you need to take some additional steps. First check if the page is using the no index tab. Just click the directive’s tab in screaming Frogh and select no index from the filter dropdown. If it passes that test, then you need to examine your site architecture. Sometimes your page is buried too deep within your website and crawlers aren’t able to reach it. This issue is most common with e-commerce websites or really large websites.
So to find out, click the site architecture tab in Screaming Frogh and look under the crawl depth section. You want most of your pages to be no more than three clicks deep, and if your page passes both of these tests, then you should use the fetch as Google tool and the last way to get your page indexed is to simply acquire back links to it.
So now that you’re tracking performance, your pages callable in your pages indexed. It’s time to optimize your page for your primary keyword.

6. IS YOUR PAGE CROSSABLE?

You simply can’t rank if Google spiders can’t access your page. Your robot.text file and no index tags are two common culprits. You need to look out for this tool is perfect for checking your pages credibility. Just enter your your URL and click submit. Then the tool will show you everything that is or isn’t blocking search engine crawlers. You want to see a two hundred status code and no news is good news when it comes to the other sections. You can also use screaming frog you spider to make sure your pages are crawler accessible. Just click the response codes tab and select blocked by robots dot text.

7. DOES YOUR PAGE SATISFY SEARCH INTENT?

The truth is, it’s so incredibly important and it’s something that a lot of websites get wrong. So there are four primary categories of search intent:

1. INFORMATIONAL – which should be how to get back-links.
2. TRANSACTIONAL – which are buyback links.
3. COMPARISON QUERIES – which are Moz versus Ahrefs.
4. NAVIGATIONAL QUERIES – like Gotsch SEO.

So understanding the intent behind your target keyword should dictate how you structure your page. For example, if you’re targeting the keyword phrase that has informational intent, then that page should educate and attempt to build rapport. The truth is, most searchers are not ready to buy when searching informational keywords. They’re likely at the beginning of the customer journey and you need to be cognizant of that and structure your page as an educational resource. Now, that doesn’t mean you shouldn’t try to push the prospect to the next stage in the buying cycle. But you need to take baby steps.

Attached video from Ahrefs presents comprehensive guide on How to Write a Blog Post to obtain organic traffics.

8. TITLE CLICK WORTHY.

Google uses the words in your title tag to understand what your page is about. But there’s another sign of title tags that you need to understand. First, you can find your website, SERP CCR performance in Google’s search console when you click on performance. And it’s critical that you make your title as eye catching and click worthy as possible. In fact, increasing your search CAGR is one of the easiest ways to get more organic search traffic without creating any new content.

9. IS YOUR PRIMARY KEYWORD IN THE TITLE?

Now, while SEOs don’t agree on everything. Most would have a hard time disputing that your primary keyword should be in your pages title tag. So if you do anything on this checklist, make sure your target keyword is in your title. But if on-page SEO was as simple as placing your keyword in the title, then there would be a lot more successful SEOs. But here’s the truth,  that’s a bare minimum on-page SEO action. So to take your title tag optimization up another notch. You need to improve its click ability.

10. IS YOUR PRIMARY KEYWORD IN THE META DESCRIPTION?

Google often re-writes meta descriptions but it’s still a good idea to write a descriptive one that includes your primary keyword. For example, Google replaced my meta-description from my guide about 301 redirects with the first couple sentences of my content.

11. IS YOUR PAGE TITLE WRAPPED IN AN H1 TAG?

Every page on your website should have an H1 tag. You can using Screaming Frog SEO Spider to find what pages don’t currently have H1s. Just click the H1 tab and select missingH1s from the filter dropdown. Now the question is can you have multiple H1s on a page and how does that impact SEO performance? – Regardless of whether you use HTML5 or not, having multiple H1 elements on a page is fine. The answer is yes but it would be a very rare circumstance when I would either consider doing it.

12. IS YOUR META DESCRIPTION CLICK WORTHY?

Like your title, you should try to make your meta description as click worthy as possible.

13. IS YOUR URL STRUCTURE LEAN?

There’s some evidence that shorter URLs perform better but it’s likely a very small factor. The main reason for shortening your URLs is for UX. And that’s because long URLs are hard to remember and even difficult to share. So with that said, there really are no benefits of having long URLs so cut all the fat off your URLs and leave only your target keyword phrases.

14. IS YOUR PRIMARY KEYWORD IN YOUR URL?

In my experience pages that have the primary keyword in the URL tend to perform better. Google also claims that having your keyword in the URL is a very small ranking factor.

15. IS YOUR KEYWORD DENSITY TO AGGRESSIVE RELATIVE TO YOUR COMPETITORS?

Many argue that you shouldn’t pay attention to keyword density and I agree for the most part, you should write your content in the most natural way possible and the density should work its way out. However, it doesn’t hurt to check the competition to identify the average keyword density for your targeted keyword phrase. Just use this tool to gather the keyword density for each competitor and then average it out. Then just compare your current density to that average. If you’re creating an entirely new page, then create the content first and then adjust. Just keep in mind keyword placement is more important than density.

16. IS YOUR PRIMARY KEYWORD IN THE FIRST SENTENCE?

Now it’s extremely challenging to test micro on-page SEO factors such as placing your keyword phrase in the first sentence but it’s something I’ve always personally done. To me, if you want Google’s algorithm to truly understand what your page is about, then you need to make it abundantly clear. So naturally placing your target keyword phrase in the first sentence is a perfect way to achieve that goal.

17. IS YOUR PAGE DIFFERENT AND BETTER THAN YOUR COMPETITORS?

Unique is better than long. Every page on your website that you want to rank needs to bring something new and fresh to the table. Always approach your content from the angle of how are we going to make this page different than what currently exists while adding more value? Now this is much easier when you’re competing for informational queries. But how do you make your page unique when you’re competing for transactional queries like Los Angeles Criminal Lawyer? First, you need to leverage the content that is unique to your brand. That’s going to be testimonials, case studies and results. That should be the focal point of every effective local page because you’re trying to persuade searchers to become a lead and you achieve that goal by having overwhelming social proof and establishing your brand’s authority. Second, your page’s UX and UI need to be better than your competitors. Now fortunately on the local level, most businesses aren’t willing to invest in design. That means there’s a strategic advantage if you do. The other big factor that most local businesses ignore is UX. Pages targeting transactional queries should be built for conversions or goal completions. That means forums should be above the fold and CTAs should be prominent. Thirdly, most local businesses aren’t willing to invest time or money into video production, graphic design or quality photography. You should invest in multimedia if you’re serious about ranking. I’ve personally invested over $30,000 in video editing alone. It’s worth it. My last recommendation is to educate. Can you add a FAQ to the page that makes a searcher more likely to become a lead? Can you give them accurate, unbiased educational information that will help them make an informed decision. Helping searchers and adding value builds good will which builds trust for your brand. And trust is the key to high conversions.

18. IS YOUR COPY FREE OF SPELLING AND GRAMMATICAL ERRORS?

Use tools like Grammarly to find spelling and grammatical errors. And the truth is Google isn’t fond of spelling and grammatical errors based on what they said in their search quality evaluator guidelines. It also wouldn’t hurt to hire a proof reader or editor to go through your pages.

19. IS YOUR COPY LONGER ON AVERAGE THAN YOUR COMPETITORS?

Now there’s some correlation that pages with more words tend to perform better in Google. It’s just really important not to take this out of context. Your copy needs to be well crafted and thought out. Writing several thousand words of fluff content won’t do much. As I mentioned in the previous checkpoint, your copy needs to be radically different than your competitors, not just longer. Use this tool or Screaming Frog to see how long your competitor’s content is.

20. IS YOUR COPY FRESH?

You should review your copy at least biannually or annually to make sure it’s still accurate. Keeping your content accurate and current is critical for pleasing Google’s algorithms. This concept is mentioned countless times in Google’s search engine evaluator guidelines. There’s also a better ROI when you improve existing assets as opposed to creating new assets. So let’s move onto phase five which is image optimization.

21. DOES YOUR PAGEHAVE AS MANY OR MORE IMAGES THAN YOUR COMPETITORS?

Unique images make your page more interesting and engaging and you should aim to have at least as many unique images as your competitors or more.

22. DOES YOUR PAGE HAVE VIDEO CONTENT?

Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to engage searchers and keep them on your page for longer which is a positive user signal. I highly, highly recommend investing in video even if your competitor’s aren’t.

23. DOES YOUR PAGE HAVE INTERNAL LINKS?

Internal links are a powerful way to build your site’s authority, improve your site’s crawlabilty and index ability and help you rank other important pages on your site.

24. ARE YOUR INTERNALLINKS OPTIMIZED BASED ON THE FIRST LINK PRIORITY?

The big factor you need to keep in mind is first link priority and this means that Google’s algorithm likely only counts the first link/anchor text on a page and that’s the main reason why I typically avoid placing pages I’m trying to rank in the navigation.

25. DOES THE PAGE HAVE BREADCRUMBS?

Breadcrumbs are useful for large or eCommerce websites. You just need to keep in mind the first link priority principle. Especially if you’re trying to rank your category pages.

26. DOES YOURPAGE HAVE EXTERNAL LINKS?

Linking out to relevant and trusted resources builds the trust of your page.

27. DOES YOUR PAGE HAVE BROKEN LINKS?

Broken links hurt user experience and need to be tackled on a frequent basis. You should audit your page and site every quarter to identify and fix broken links. Screaming Frog SEO Spider is my favourite tool for accomplishing this goal. Just click the response codes and then click the filtered dropdown and select client 4xx and select in links and click in links to find all your broken links.

28. DOES YOU PAGELOAD IN LESS THAN THREE SECONDS?

Page speed is one of the most important UX factors. Not only can improving your page’s loading speed help SEO performance but it’s also a good business initiative. I recommend both Pingdom and GT metrix to optimize your website loading speed.

29. IS YOUR PAGE RESPONSIVE AND MOBILE FRIENDLY?

The majority of all web searches will be conducted on mobile devices in the near future. That’s why there’s no debate that your website needs to be mobile friendly. Test your page using this tool to make sure the experience is optimal on all devices.

30. IS THE PAGE SHAREABLE?

Social media sharing button should be prominently displayed on informational content because it’s more likely to be shared if it’s good. Make it as easy as possible for the user to share your content. I personally use SUMO for most of my websites but there are many good options out there.

So there you go, the secret has been revealed! Just follow this checklist and you will surely have a successful digital marketing campaign.